DHL Parcel are one of the UK’s leading delivery specialists, connecting retailers with customers across the UK, Europe and around the world. DHL contacted me as they required a wide range of engaging content both for internal and external marketing. The brief was diverse and covered an extensive range of DHL’s activities. It was a unique experience for me to cover this assignment due to the vast scale of DHL’s business operation. The site which is located close to Coventry contains a head office, customer service centre as well as the massive main sorting area.
I took a more personal approach to the imagery to try and avoid a stock-photo appearance. Working fast under pressure, creativity and a natural unobtrusive approach to capturing the subject matter was essential.